A campaign that can talk directly to family members of all ages, across the services that they require.
The campaign focuses on the family members, and shows a moment in time. It depicts peace of mind, as they are reassured that the world-class healthcare they know is now just around the corner.

We are talking to affluent families in the Al Khawaneej and Al Warqa area who want and deserve the best (sophisticated) healthcare, and are familiar with American Hospital.