UAB was developing a new marketing campaign in Dubai, UAE for the first quarter of 2015. We developed the strategy for the brand’s new approach that focused on growth. The idea was to interact with the existing customers whilst encouraging the new customers to be a part of UAB.
The outcome included developing the new proposition, “Value for money” and used the idea of highlighting rewards by the bank. The main idea was to use customer’s growth story by posting on a microsite and using various forms of communication channels to inform the audience, which would then bring in a sense of ownership in customers.